Last month I launched my free eBook Infinite: Take your life to the next level and beyond!
And I have been completely blown away by the incredible response it’s gotten.
If you would have told me a year ago that I would have created an eBook I would not believed it at all.
I’m always intrigued and fascinating by behind the scenes glimpses of how people go about creating things, so today I’m sharing an insight into how and why the Infinite eBook came about and the lowdown on the creation and launch process.
Flashback to the start of 2014.
I had been feeling the pull to start a blog for such a long time.
I loved the idea of carving out a little space in the online world as a creative outlet.
Then along came Rachel Macdonald’s Bright-Eyed and Blog-Hearted e-course.
A course that actually changed my life and made me stop playing small.
Through the guidance and support of this course I started my blog, and more recently I wrote and launched my very first eBook.
I wanted to create an awesome gift to thank the inspiring souls who join my mailing list.
But it was more than that. So much more.
I had a desire to give.
To be generous (which is one of my Core Desire Feelings).
So I decided to create an eBook and put as much thought, effort and consideration into it as if it was a paid product, and then give it away for nothing.
I wanted to create an eBook that was inspiring, as well as actionable, and be something that people could refer back to again and again, to remedy for inspiration and motivation lulls.
∞ As soon as the idea for my eBook started forming I covered a cupboard in my office with paper and post it notes where I collected inspiration, quotes and ideas.
∞ I used this inspiration wall to create a basic outline for the eBook. Then I started to flesh out the ideas a little more in an Evernote Notebook.
∞ I wrote a list of every single thing I wanted to do to create and launch the eBook, that I could check off as I went. This acted as my guide throughout the whole process and also acted as a timeline.
∞ I set an intention for the eBook and how I wanted the reader to feel. I wanted to generously give something that was super inspiring and actionable, and that would leave the reader feeling inspired, empowered and uplifted. I wrote these intentions on post-it notes and kept them above my desk (as a reminder and guide) which I referred back to throughout the whole process.
∞ I blocked out two days in my calendar where I could completely devote myself to writing the eBook. For me I find it much more effective to avoid editing as I go when writing, and instead I just wrote without critiquing or judging what I had written.
∞ After letting the first draft settle for a few days I started drafting and editing the eBook, many (many) times, as I wanted it to be potent and succinct.
∞ During this stage I also created the One Infinite Life inspirational manifesto, which I wanted to powerfully encompass what the eBook was about. I continued to rewrite and play with the manifesto until it felt ‘right’.
∞ I had Mandi edit my eBook. Having a fresh pair of eyes on your work really is invaluable, not only for picking up pesky typos, spelling and grammar errors, but for making your work more succinct, polished and professional.
∞ As I was acting as if this eBook was a paid product, I knew that I wanted to invest in the aesthetics of the eBook and make it visually appealing. So I had Monika from MB Captured do the design, which as you can see she did an incredible job of.
∞ I revealed that I was creating an eBook by sharing on social media and including a sneak peek of the actual eBook content with my newsletter subscribers, on the blog and on also my Facebook page throughout different points in time.
∞ I emailed several bloggers (that I am super inspired by) to ask if they would be willing to have a read of my eBook and if they felt compelled to provide a testimonial for me to use to promote the eBook.
∞ The week of the launch I wrote all my social media updates in advance and a few a days before scheduled what I could using the Facebook scheduling option, Hootsuite and Latergramme. This was super useful for me as during the week of the launch I was also preoccupied with several uni assignments, so it was great having all this organised and ready to go.
∞ The day before I launched I added the eBook to my sign up forms on Mailchimp and tested it on my laptop, phone and iPad to see how it worked. I made the eBook downloadable for my subscribers by uploading the eBook pdf into my Media Library on WordPress, then embedded the URL on the subscription confirmation page.
∞ I wrote a blog post to share that the eBook was here, the lowdown on the eBook, and I included the incredible testimonials I had received. I also promoted the eBook on all my social media platforms. You can check out the launch blog post here, and below is an example of my Facebook launch post.
∞ After the launch I implemented some of these awesome and super useful tips from Sarah, such as adding an image of the eBook to my side-bar opt-in form and adding a link to the eBook in my email signature.
∞ The intention behind Infinite was to give, be generous and inspire as many people as possible (regardless of whether they stick around on my list or not), so I organised advertisements on online magazines that I love and am inspired by: Happiness & Wellbeing Mag and ROOOAR magazine.
∞ Finally, the night of the eBook launch I celebrated by going to Melbourne to explore with my family and ended up eating the best pasta ever (picture below).
I also had a belated celebration with my boyfriend who took me to one of my favourite restaurants: Masons of Bendigo (side note: if you’re ever in Bendigo I highly recommend eating there, it’s the best!)
I believe that we (myself included) don’t spend enough time celebrating or acknowledging our hard work and achievements.
It wasn’t until two beautiful souls asked me what I was going to do to celebrate launching my eBook that I even gave it a thought myself.
This was the first time I had ever achieved something and consciously made the decision to celebrate it – and you know what? It felt awesome!
Next time you achieve something (big or small) intentionally choose to celebrate it, and know that…
Now I would love to hear from you: Have you created an eBook before? What was the intention behind it?
Also keep an eye out later in the week where I’ll be sharing what I learnt through creating and launching Infinite.